Monday, 21 September 2009

G-Star NY Raw at New York Fashion Week Show


G-Star’s NY Raw handcrafted couture garments took center stage at the Hammerstein Ballroom tonight during the Fall/Winter 2009 runway show of the luxury denim brand. This season’s NY Raw collection represented G-Star in its purest form - magnifying the brand’s signature detailing to an unprecedented level. Each garment, created by the in-house atelier, blended the finest materials and sophisticated design, with extreme utilitarian functionality. The G-Star product specialists transformed the traditional work wear fabric into a new level of high luxury, ready to be worn at every occasion - both on and off duty. Denim fur and varnished denim resulted from the innovative techniques used. Extensive bindings and buckles, high-stance necklines, oversized pockets and straps gave the collection a rugged, industrial feel. With their NY Raw collection G-Star proposed a fresh new silhouette for both men and women, featuring loose tapered forms and contrasting fabrics such as raw and heavily washed denim mixed with delicate silk and cashmere.

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